SEO involves a wide variety of optimization techniques to help make your website search engine friendly. There are two main categories: on-site SEO and off-site SEO. These two processes work hand-in-hand. On-site SEO helps search engines determine what your site is about. Off-site SEO focuses on driving relevant, authoritative links and traffic from other sites back to your site. When both are working together, your site can have a stronger search engine presence and ultimately gain more business.
Defining the terms
Off-site SEO: Off-site SEO involves acquiring links to your website from other websites on the Internet. These links are referred to as “backlinks.” Backlinks that come from websites with high authority help your website build authority. There are several ways you can acquire backlinks.
